Monday, February 21, 2011

iPads Replacing Restaurant Menus, Staff

SUMMARY 

Bruce Horovitz, the editor for USA Today, wrote an interesting article about how, clearly, technology is advancing even in the restaurant chain. Nowadays & well off in the future, technology is definitely playing a big role in the hospitality industry in which now iPads are being place at restaurants. He made it clear in the beginning of the article that customers that visit this restaurant is not only visiting for the food, wine or beer, but surely for the iPads that are used at the restaurant. One of the many restaurants that will start this great & interesting technology change will be Torrance. It was stated that the new chain Stacked were placing iPads in three of the Southern California units in May 2011. One, out of the two co-founders of this great ideal, Paul Motenko, mainly believe that in the future of restaurant ordering & design may be digital. Therefore, placing the iPad will attract particular groups such as young people. However, it will not be easy walking off with these iPads in the restaurant, due to the alarm they carry with the it. So it is just best to use the iPad for what it is for & enjoy placing your own meal & creating/designing your personal burger.

REFLECTION

To be honest, the title of this article sparked my interested to read it. I realize the advance of technology is growing faster than I imagine; therefore, to read an article about how the founders of this ideal are placing 100 iPads in certain restaurants is amazing. One of the ideals of placing iPads at certain restaurant is to attract the young people, which the younger crowd love seeing new technology. I clearly agree with how the founders are approaching with the ideal & at the same time, focusing on the growth of technology within their chain. I do not mind sitting at my favorite restaurant & ordering my meal through an iPad. I find that very convenient & intriguing. This will draw me closer to that restaurant & continue inviting friends over. This is a great business abstract to any restaurant chain due to the fact that it will draw attraction  to their company, as well as work toward their customers & the growth of technology


Horovitz, Bruce. USA Today. (2011, February 18). iPads Replacing Restaurant Menus, Staff. Retrieved January 21, 2011, from USAToday.com: http://www.usatoday.com/money/industries/food/2011-02-16-ipadcafe16_ST_N.htm